Services
Brand and Cause Profile
There are 56,00 charities in Australia – a competitive environment with so many good causes.
With restricted budgets, communicating your cause, building brand profile, and engaging your community, it has never been more important to invest wisely and strategically.
How We Help
Let’s amplify your cause and strengthen your brand. We bring expertise in building brand profile, awareness/cause campaigns, and community engagement strategies that work. We can help you with:
- Strategic counsel on issues management
- Competitor analysis to build an evidence-based brand value proposition.
- Brand evaluation, refresh, and redevelopment
- Consumer and stakeholder research and testing
- Public awareness campaign development
- Community engagement strategies and digital initiatives that will strengthen your brand and achieve business goals.
Huon Regional Care (HRC). HRC comprises three aged care facilities in the Huon Valley in Tasmania. With extensive experience in brand development and marketing Sage Partners Australia’s Principal Dee was engaged to assist HRC develop a marketing plan to enhance their brand and profile in an increasingly competitive market and build market share in the home care services market.
Our approach:
- Led and facilitated focus groups with HRC’s existing home care clients and family carers
- Analysis of HRC’s competitors across Tasmania
- Review available data to forecast future home care demand to determine achievable targets
- Staff workshop with staff to understand capacity and capabilities and to garner ideas from frontline staff
- Leading the development of a total rebrand of HRC, to better capture HRC’s brand essence and mission: to ‘help people live life just the way they love it.’
Due to limited internal resources, Dee was engaged to lead, scope and develop a new website, marketing resources and to mentor staff in the development of scoping and developing key messaging for external communication and marketing resources. Tell us what you think about HRC’s new website: https://www.huonregionalcare.org.au/
See what this client says about us:
“Our experience of working with Dee as a consultant was refreshing and impressive. She is an engaging and thoughtful communicator who worked with us to develop a practical business plan including a total rebranding of our business.
She is very thorough and sought out data, evidence, and analysis of future trends to develop a solid plan with activities that were prioritised based on strategic importance and internal capacity with mechanisms to measure progress and success.
We relied on her to lead the rebranding of our organisation across three sites and to scope out key messaging and define the HRC brand essence. We love the results and our new brand really sets us apart from our competitors. She has continued to be a great sounding board to me and a mentor to key members of the executive team in executing the plan. I highly recommend Dee and Sage Partners Australia.” Barry Lange, CEO, Huon Regional Care, Tasmania
